How to Write Your Business Narrative
Use AI if you want your message to sound exactly like everything else published on the internet last week.
The best time to plant a tree was 20 years ago. Or right now. The same applies to crafting your branding & strategy.
The safe, easy choice wins out over the potentially better choice that carries more risk.
The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.
80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?
A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.
A 90-minute conversation changed everything. A mass exodus was averted and a $2.8M home services company grew to $5.2M.