Taglines vs. Positioning Statements vs. Brandable Chunks
Brandable chunks are refined from average advertising in the same way that hi-octane gas is refined from crude oil.
Focusing on business output metrics instead of customer-centric input metrics leaves you with little insight into how to improve and grow.
27 years old and bankrupt, Pete had an itch that wouldn't go away. Hear the story of his $100 million side-hustle.
The safe, easy choice wins out over the potentially better choice that carries more risk.
Literally radio stations would be getting calls going, “What is this ape that we keep seeing everywhere?”
Despite the relatively high direct mail cost, the pay-off can be tremendous, and the benefits unrivaled.
The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.
Hasbro invented the term action figure and was the first to advertise toys on TV.
A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.
Why 10 Hot Wheels are sold every second. They saw what was lacking in the competition.